Saturday, January 29, 2011

When bad ideas and money collide

This is perhaps one of the strangest marketing ideas I have ever seen. Hand dryer with a screen with advertising. Okay, I can dig. But when you start drying your hands, it automatically starts playing the video with sound...

Maybe whoever designed this contraption didn't realise that hand dryers make noise. So you can't really hear whatever it is they are playing. Hooray for silly items!


Chris Berl said...

Where did you take (or get) this picture? I know they have these in New Zealand and Australia and they have been tried in the US and Canada to a huge collective yawn.

Paige X. Cho said...

I took the photo over the weekend at the ACMI in Melbourne, but I have indeed seem them quite a few times over the past year or so.

Apart from being a terrible marketing idea, they are also really bad at actually drying hands.

Yawn indeed.